Thank you for helping us build the Barton brand!
Brand Guide
How To Use It
Templates
A brand is the reputation of an organization.
It is our identity in the minds of our publics.
What makes up our brand?
- Our voice
- Our logos
- Experiences of students, faculty and staff
- Anyone who interacts with us
Unity and Consistency are paramount.
It has been said that people value integrity, but they will follow clarity. Maintaining consistency and quality in our colors, the way our visual elements are represented in print and digital publications, builds trust with the communities we serve.
For this reason, the Communications Office carefully reviews each request and makes or suggests the necessary changes to ensure all visual elements meet our current brand standards.
- Amanda Staab
Chief Communications Officer - Scott Andersen
Creative Content Specialist - Addison Crites
Communications Strategist - Benjamin Tillman
Web Content Strategist - Joe Vinduska
Public Relations and Social Media Specialist - Connie Wagner
Graphic Designer - Aaron Weber
Video Coordinator
College Logos
The Barton Community College logo is the primary mark that identifies the College. It is required to appear on all external publications, web sites and other visual communications.
All logo files are saved with and without addresses.
College Logos: Clear Space
Clear space is a defined area around a logo that ensures its visibility and impact. No text or images should be placed inside this area. Some cases may require special sizes or clear space allowances. Examples of these unique applications include, but are not limited to, pens, lapel pins, apparel, etc. Some exceptions have been noted in this brand book. All other exceptions must have permission from the Communications Office.
When placing graphics around the College logos, the distance shall be half the height of BARTON.
EXCEPTION FOR CLEAR SPACE WHEN USING COUGAR HEAD
Follow the guides indicated by the arrows when placing the cougar head around the logo.
College Logos: Unacceptable Use
Do not alter or change the college logos in any way without permission.
Do not distort (stretch or squish) the logo.
Do not alter, crop, or change the logo by adding other graphic elements or different fonts.
Do not incorporate the logo into a sentence, phrase or word.
Do not rotate the logo or vertically stack the letters.
Do not outline the logo or add one or more strokes to the letterforms.
The Barton logo is a styled wordmark. Do not attempt to type the words using similar fonts.
Do not overlap logos. Follow clear space guide in the previous section.
Wordmark Logos
- Department, Office, Organization, Program and Athletic team wordmark logos all follow the same design format.
- Color options: blue, black and white.
- The clear space is the height of the unit identifier on all four sides. No other graphic or logo should be placed within the clear space.
- Mascot graphics may be included as part of a promotional or marketing item per brand guidelines and clear space rules.
- No icons, symbols or other graphics are allowed as part of the logo.
Program Wordmark Logos
Barton First, Program Second
The key to an effective program logo that follows the Barton brand is to put Barton first, not the individual department or program. Programs are to enhance the overall, uniform message of the College.
Program Logos
- will follow Barton style guidelines
- may include universally accepted professional emblems, affiliations, and/or certifications
- do not include mascot graphics
- available in blue, black and white.
Universally accepted professional emblems, affiliations, and/or certifications may be used with the following considerations:
- The inclusion enhances the marketing of Barton's program.
- The inclusion is approved by the Chief Communications Officer.
- The element is placed within the clear space guidelines.
NOTE: Professional emblems, affiliations or certifications will be saved as separate graphic files within a program's brand folder. These graphics can then be placed with the program logo based on following brand guidelines and clear space rules.
Mascot Graphics
All mascot graphics are copyright protected and must use the copyright symbol at all times. An exception for using the copyright symbol is allowed when legibility is affected due to the printing process. Approval is required to print without the copyright symbol.
Cougar Head
Paw Print
Claw Paw
B
Â
Banner B
Mascot Logo: Horizontal
Mascot Logo: Vertical
Barton Cougars
Cougars
Program Wordmark Logos with Mascot Graphics
Mascot graphics are not part of a program logo design. They may be included with the program logo as part of a promotional or marketing item per brand guidelines and must follow clear space rules. For more information, view the Program Logos above.
Clear space is a defined area around a logo that ensures its visibility and impact. No text or images should be placed inside this area. Clear space for program logos is the height of the program name around all four sides of BARTON.
Refer to clear space allowance exception for the cougar head above.
Mascot Graphics: Unacceptable Use
Do not overlap brand logos.
Maintain clear space between the program logo and the mascot graphic. See above.
Do not overlap text on the logos.
Do not combine parts of logos to create a new logo.
Do not alter the logo or add other graphic elements.
Do not add any other colors to the logo.
Do not outline the logo.
Athletic Team Emblem Logos
Emblem logos are available for the following teams. (Baseball full set shown below.)
Baseball, Basketball, Bowling, Golf, Soccer, Softball, Tennis, Volleyball, Athletic Training/Sports Medicine. The same useage guidelines apply to these logos as to mascot graphics. (See above)
White on color background
Basketball
Bowling
Golf
Soccer
Softball
Tennis
Volleyball
Athletic Training/Sports Med
Athletic Team Wordmark Logos
*All athletic teams have wordmark logos for men's and women's teams if applicable.
Seal
The Barton seal is designed to be used on diplomas, official documents and for other official purposes.
Email publicrelations@bartonccc.edu to request permission to use the seal.
Retired Logos
Previous logos for campus and the mascot have been retired. They are not allowed for use without permission and will be reserved for an anniversary celebration or historical timeline to prevent confusion with our current branding.
Email publicrelations@bartonccc.edu to request permission to use the retired logos.
