How To Use It

Brand files are accessible to employees in T:\Brand and are available in EPS, JPG and PNG formats. Always place or insert files in applications or attach art files to emails from the server.

Do not save logo files to your hard drive.

What file format should I use?

Anyone needing brand files from off-campus may contact the Communications Office at publicrelations@bartonccc.edu.

Professional Representation and Other Marketing Activities

• Items representing Barton programs in professional and business environments must follow Barton brand guidelines.
• College logos and/or wordmark logos will be utilized on all professional correspondence, on program websites, and on professional and business apparel.
• All marketing and promotional items must use colors from the brand palette.
• The design must be approved by the Communications Office prior to submission to vendor.
• A final print proof from the vendor must be approved by the Communications Office prior to printing.
• Inconsistent use or poorly reproduced logos on marketing materials negatively affect our brand.

Submit a Communications Request Form to have a member of the team design your promotion and provide art ready to submit to your vendor.

Approval is required for all trophies, awards, plaques and certificates. Coordinate with the Communications Office to ensure the brand is correct. Submit a Communications Request Form to work with one of our designers on your project.

Professional Apparel

Items representing Barton programs in professional and business environments must meet Barton style guidelines. Barton's logo and/or official program logos will be utilized on all professional and business apparel.

All professional apparel must use colors from the brand palette.

What is professional apparel?

• Polos
• Button-down shirts
• Pullovers
• Any clothing suitable for being worn in a professional and business environment.

Casual Apparel

Casual apparel may use mascot graphics, program logo, universally accepted professional emblems, affiliations, certifications, and/or any other information associated with a particular program. All brand art work must follow Barton style guidelines.

Have fun and mix brand logos with contemporary fonts, apparel and fabric prints. Clear space must be followed. A brand logo must be in the design to identify Barton Community College.

All casual apparel must use colors from the brand palette.

What is casual apparel?

• T-shirts
• Hoodies and sweatshirts
• Workout wear
• Hats, gloves, accessories

Print Palette

School Colors: Royal Blue and Light Gold

NOTE: Do not use Light Gold on any brand graphics except for the seal, cougar head and claw paw.

Neutral Palette

Camp Aldrich

Web Palette

According to WCAG 2.0 (Web Content Accessibility Guidelines), the Barton brand Gold does not meet the minimum color contrast ratio defined in Section 1.4.3 and will not be used.

Accent Palette

The Neutral and Accent Palettes are intended to complement the School Color Palette. They should never overpower the design or cause confusion representing the Barton brand. These are additional color choices and are not required to be used in the design of publications.

The fonts used in logos created for Barton's brand are converted to outlines. Font files are not necessary for the font to appear correctly. If you need a particular font and it is not resident on your computer, it must be purchased.